2013年12月18日星期三

Maurice Lacroix: Movember partner and Adam Garone, the new Ambassador


Formerly known as November , " movember " ( contraction of " mo" English diminutive mustache and " november ") is now the month , under the approving eyes of their companions , men around the world leave push mustache as a sign of support for the cause of men's health - specifically in the areas of prostate cancer , testicular cancer and mental health.
 
The Movember movement was born in Melbourne, Australia one day in 2003, in a pub where she had met a handful of friends . Its objective could not be more simple: create a campaign to promote the wearing of mustaches among those who share the same beliefs and have fun at the same time . So this is real men talking about real issues in order to move the opinion on men's health.
 
The slogan of the brand Maurice Lacroix " Your time is now " lends itself particularly well to the partnership with Movember . It is actually time to enable for this cause and all employees , retailers, ambassadors and fans of the brand are invited to register , Maurice Lacroix joined the team of their country and collect as much money as possible .
 
To dedicate this partnership , the watchmaker has produced a limited series of eleven Pontos S, each watch is numbered and engraved with the mustache Movember 2013 on the side of the case . As Marc Gläser , CEO of Maurice Lacroix: "This partnership with Movember is a unique one unexpected and demonstrates that we think differently . As creative and committed brand, we are firmly convinced that Movember helps shape a better world by uniting and making people think about a common goal. We invite everyone to join us to engage in a different way and to raise as much money ! "
 
For its part, Adam Garone , CEO and co -founder of Movember , said : "The Movember Foundation and I are very proud of this partnership . Passion Maurice Lacroix for creating remarkable watches, aesthetic research combined with control of traditional watchmaking , agree perfectly with what drives us all to make a lasting impact on men's health. "
 
Since Movember has spread to 21 countries. Each Movember exudes a dynamic and unique craze , while the seriousness of the action and the ultimate goal of this charity remains a central concern . More than 1.1 million men and women participated last year in Movember around the globe . They raised a whopping $ 140 million. The money raised is directly attributed to the sustained movement ( such as GLOBAL ACTION PLAN) international programs. It is also used in joint projects with many national organizations of repute.
 
Adam Garone and his watch Maurice Lacroix Pontos S
Maurice Lacroix supports the Movember campaign on Movember.com site and launch a website on its own network page it is all about . Numbered 1/11 from the Pontos S limited edition collection shows will be given to Adam Garone , the new Ambassador of Maurice Lacroix and President of Movember , while the watch 11/11 will be offered the " International Man of Movember ."
 
Each of the 21 countries participating in Movember officially elect its " Man of Movember " national at a particular event, the " Gala Parté " which locally held in late November and in which judges and fans vote for the mustache par excellence. The " International Man of Movember " will be selected from the 21 national winners to become the face of Movember for a whole year and proudly wear the crown Movember and its unique Pontos S. The other pieces of this limited edition Pontos S will win the "network" Movember Maurice Lacroix. Each " MO'rice Lacroix Team » National furnish a room of his team that raised the most money .

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